Privacy Policy
Effective Date: 1 June 2025
Applies to: primecard.ae, primecard.eu, primecard.us, primecard.bd
Operated by: Truthful.ae (UAE)
1. Introduction
This Privacy Policy explains how Primecard (a brand of Truthful.ae) collects, uses, and protects your personal information when you access any of our services across the UAE, EU, US, or Bangladesh.
2. What Information We Collect
- Personal Information: Name, email, phone, company name, payment details
- Technical Data: IP address, browser type, device info, access logs
- Usage Data: Pages visited, clicks, navigation behavior
- Media & Content: Uploaded images, links, profile data
3. How We Use Your Information
- To create and manage your digital card and account
- To fulfill NFC card orders
- To communicate with you for support or service updates
- To improve and personalize user experience
- For compliance and fraud prevention
4. Legal Bases for Processing (EU Users)
Under GDPR, we process personal data on the following bases:
- Consent
- Contractual necessity
- Legal obligation
- Legitimate interest
5. Data Sharing & Third Parties
We only share data with trusted partners:
- Payment processors (e.g., Stripe, PayPal)
- Hosting providers (e.g., AWS)
- Analytics and marketing services (e.g., Google Analytics)
We ensure all third parties comply with data privacy standards.
6. International Data Transfers
Data may be transferred to and processed in countries outside your jurisdiction. For EU users, we ensure compliance with GDPR standard contractual clauses.
7. Cookies & Tracking
Our sites use cookies to store user preferences, enable secure login, and analyze traffic. You can disable cookies in your browser settings, but this may affect site functionality.
8. Data Retention
We retain data as long as needed to fulfill services or comply with legal obligations. Account data is deleted upon request or termination.
9. Your Rights
- Access, update, or delete your personal data
- Withdraw consent at any time
- Request data portability (EU)
- Opt out of marketing communications
10. Children's Privacy
Our services are not intended for children under 13 (or local equivalent). We do not knowingly collect data from minors.
11. Data Security
We use encryption, secure servers, and access controls to protect your data. However, no method is 100% secure.
12. Region-Specific Disclosures
- UAE: Governed by UAE federal data laws.
- EU: GDPR-compliant. You may contact your local Data Protection Authority.
- US: CCPA and FTC compliance. California users may request information on how we use their data.
- Bangladesh: Data handled according to local ICT and e-commerce privacy laws.
13. Changes to This Policy
We may update this policy to reflect changes in our practices. Updates will be posted on this page with an updated effective date.
